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This is PR’s Moneyball Moment

By Nikki Wright - 09 Nov 2018
This is PR’s Moneyball MomentI recently attended the international #PRovoke18 conference in Washington DC held at the iconic Watergate Hotel and hosted by The Holmes Report, the authoritative voice of the global public relations industry. Attended by over 350 international senior PR practitioners the conference left me inspired and confident about PR’s place in the world right now.
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Death knell finally tolls for EAVs

By Wright Communications - 18 Oct 2018
Death knell finally tolls for EAVsThe time has come for all of us in public relations and communications to bury Equivalent Advertising Values (EAVs) as a way of measuring our performance once and for all. No doubt we would like to think we don’t use them, but I’m sure we still get asked to.
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No time to waste

By Wright Communications - 24 Sep 2018
No time to wasteThese are incredibly interesting - not to say challenging and worrying - times for anyone who cares about what we do with all our rubbish.
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Defending the truth

27 Aug 2018
Defending the truthThese are extraordinarily fragile times for the Media – locally and globally.
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The Future of PR

By Nikki Wright - 30 Jul 2018
The Future of PRThis year’s Public Relations Institute of New Zealand (PRINZ) conference fielded a rich array of presentations on PR and communications.
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CSR survey shows big leap in engagement

By Wright Communications - 28 Jun 2018
CSR survey shows big leap in engagement New Zealand companies are getting much more involved with their stakeholders.
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Talking with your people

By Ron Murray - 28 May 2018
Talking with your people Employee engagement surveys are a common occurrence within large organisations these days.
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Reputations enhanced by taking a stand

By Wright Communications - 20 Apr 2018
Reputations enhanced by taking a stand “The way to gain a good reputation is to endeavour to be what you desire to appear.” – Socrates
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The perils of momentary, rash, unthinking acts

By Wright Communications - 28 Mar 2018
The perils of momentary, rash, unthinking actsWe can all think of small things going wrong that wrecked major endeavours. Like the misplaced permit-to-work certificate on the North Sea Piper Alpha oil rig in 1988 that led to an explosion killing 167 rig workers. Or, at an everyday level, the trip on the stairs that brings years of painful rehabilitation.
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Shifting political generations brings new national narratives

By Wright Communications - 28 Feb 2018
Shifting political generations brings new national narratives The phrase “generational shift” has become the story of New Zealand politics in recent months with the electoral outbreak of Jacindamania followed reasonably rapidly by the accession of Simon Bridges to the National Party leadership.
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