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Selling kiwis a better way of living

By Wright Communications - 22 Sep 2017
“If we present a world where better beats bigger, where smarter consumption beats excessive consumption, where more time beats more stuff, we will all prosper.”
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The toughest job in PR

30 Aug 2017
Turmoil in US President Donald Trump’s communications team has shone the spotlight on the role of PR in politics. Communications teams are supposed to shape the headlines, but in recent weeks White House staffers such as Steve Bannon, Sean Spicer and Anthony Scaramucci have been in the headlines themselves. Is increased scrutiny the new normal for political PR operators? And with an election approaching, what are the lessons for those shaping the message in New Zealand politics?
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Sponsorship: check it's right before you write the cheque

By Wright Communications - 11 Aug 2017
Sponsorship and PR are all too often viewed as separate beasts. They shouldn’t be. The recent train wreck that was the 2017 EY Business Journalism Awards illustrates several reasons why.
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The real threat of ‘fake news’

By Wright Communications - 30 Jun 2017
In the social media era, negative stories can go viral and destroy a business. Now, with the emergence of ‘fake news’, those stories may not even be real. Fake news is a modern term for what was once known as ‘yellow journalism’. It describes hoaxes, conspiracy theories and bogus news stories that are spread online, often by people who mistake them for genuine news stories. While some fake news stories are satire (e.g. anything on The Onion), others are deliberately concocted to push political agendas, mislead the public or pursue a vendetta against a person or organisation.
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Media still key to corporate reputation

By Wright Communications - 25 May 2017
Media still key to corporate reputationSocial media is all the rage, but new research shows traditional media is as important as ever for an organisation’s reputation.
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The $5 trillion reputation dividend

By Wright Communications - 23 Mar 2017
The $5 trillion reputation dividendNext time someone asks me about the value of PR and communications, I will tell them this: corporate reputation is worth trillions of dollars. The latest Reputation Dividend report found that reputation accounts for more than one-fifth of shareholder value across the S&P 500 index, which equates to US$4 trillion (NZ$5.6 trillion).
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The new standard for sustainability

By Wright Communications - 09 Dec 2016
The new standard for sustainabilitySustainability reporting can be complicated, but a new global standard makes the process much clearer for businesses. Here is why the new GRI standards are the best yet.
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Communication: sustainability’s missing link

By Wright Communications - 24 Nov 2016
Communication: sustainability’s missing linkNew Zealand businesses recognise the importance of sustainability, but they need to invest in their communication to get full value from their sustainability programmes.
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Dreamworld: a nightmare crisis

By Wright Communications - 27 Oct 2016
Dreamworld: a nightmare crisisThe tragic quadruple fatality at Dreamworld is a terrible reminder for businesses that numerous small issues, if left untended, can develop into a major crisis.
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Change Communications

By Wright Communications - 22 Aug 2016
Change CommunicationsFor the Internal Comms practitioner, managing the comms around change used to be an occasional task or project.
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