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Media turmoil challenging for PR

By Leola Abraham - 03 Nov 2015
Media turmoil challenging for PRJournalists are not the only ones scrambling to keep up with rapid changes in the media landscape, recent shake ups in newsrooms have left those in the public relations industry wondering “where to from here?”
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Embedding CSR - Lessons from Volkswagen

By Dr Leeora Black of ACCSR - 29 Sep 2015
Embedding CSR - Lessons from VolkswagenIn this summary of the recent emissions corruption scandal surrounding Volkswagen (and now Audi and Skoda), Australian Centre for Corporate Social Responsibility (ACCSR) Managing Director Dr Leeora Black questions ratings and rankings based on self-assessment that excludes independent third party verification. She asks why a company would enter such unethical territory and what it all means for chief sustainability officers. Dr Black shares five top tips to help us better embed CSR across our organisations.
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Communication vital to reputation

By Wright Communications - 01 May 2015
Communication vital to reputationIn philosophy there is a well-known thought experiment: “If a tree falls down in the middle of a forest and no-one hears it, does it make a sound?”
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Issue management tricky in online era

By Niko Kloeten - 24 Feb 2015
Issue management tricky in online eraOnce upon a time, activists would promote their causes by chaining themselves to trees or lying in front of bulldozers. Today they can bring down companies with a hashtag.
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PR in the Smartphone era

By Melanie McKay - 30 Jan 2015
PR in the Smartphone era An increasing number of people are getting their information through their devices so we need to change the way we do things - or do we?
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Clever communication the key to a smooth restructure

By Simon Roche - 17 Oct 2014
Clever communication the key to a smooth restructureRestructure and redundancies are an unfortunate reality in New Zealand manufacturing but the news doesn’t have to be all bad if they are communicated in the right way.
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Black Swans and Black Boxes

By Wright Communications - 09 May 2014
Black Swans and Black BoxesMost Aucklanders won’t even speak English until they’re well caffeinated with their favourite beverage. But that didn’t stop a strong turnout at a Wright Communications-organised breakfast seminar on crisis communication and the missing Malaysian airliner.
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Sustainability no longer a niche proposition

By Nikki Wright - 12 Dec 2013
Sustainability no longer a niche propositionThere are seemingly few big industries that haven't suffered great harm to their reputations in the past few years.
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Cute puppies better than a ‘fire sale’ tweet any day for brand building

By Wright Communications - 10 Oct 2013
Cute puppies better than a ‘fire sale’ tweet any day for brand buildingLet's say you've surfed the net today (in your lunch hour, of course!) and you hit upon, say, ten different sites.
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Put away your rulers

By Nikki Wright - 20 Jun 2013
Put away your rulersThere used to be a time, not that long ago, when every morning, a poor unfortunate sod in a public relations agency would have to collect in all the print publications out that day and search through them for mentions of a client’s company.
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