Switch Business – winning clients new business

Business brokers seeking fresh public edge

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The brief

New client Switch Business was seeking greater profile for their quality business broking services. The company actively seeks businesses with enterprise value of between $500,000 and $15 million to sell to its extensive database of willing and qualified buyers.

The Wright solution

Working its extensive and long-held contacts with TVNZ, Wright Communications won Switch Business a coveted slot on the broadcaster's NZI Business programme, one of the show's monthly SME Spotlight's, on which director Paul Devcich spoke at length about the current market environment and opportunities.

Client satisfaction

The TVNZ appearance elicited an "incredible response", says Paul, with 10 phone calls and nine emails producing some good prospects. One was a straightforward sale of an importing business for around $375,000, resulting in a $30,000 commission for a very happy client.

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