Air New Zealand Sustainability Report
Air New Zealand is an iconic New Zealand brand and is one of the
world's most successful airlines, both in terms of profitability
and sustainability. Each year it conducts a number of innovative
Corporate Social Responsibility (CSR) programmes designed to
benefit the community and the environment.
To measure its sustainability performance and tell its story to
stakeholders, Air New Zealand wanted to produce a truly world-class
2016 Sustainability Report. It chose Wright Communications for the
task, due to Wright's vast experience with sustainability
reporting. Like Air New Zealand, Wright Communications is a member
of the Sustainable Business Council.
The Wright Solution
Wright Communications helped Air New Zealand to craft the
report, with its experienced team of sustainability experts
providing a 'sustainability lens' on the copy. As part of this
process, Wright Communications wrote several case studies on Air
New Zealand's sustainability initiatives, including everything from
people, safety and wellbeing to Antarctic ecosystems research.
In order to tell Air New Zealand's story effectively, and to
encapsulate the airline's unique tone of voice, Wright
Communications attended a meeting with its in-house designer to get
an induction. Overall Wright Communications was responsible for
writing/editing around 10,000 words of copy.
Air New Zealand's 2016 Sustainability Report was released in
late 2016 to positive feedback from stakeholders, including staff
and investors. The report has reinforced Air New Zealand's
sustainability credentials while retaining the unique Kiwi flavour
of its communications.