In 2015 there was significant Trans-Tasman discussion on the
debate to change the laws on Gluten Free labelling standards from
0ppm to 20ppm (parts per million) in New Zealand and Australia.
Coeliac New Zealand wanted to engage its key stakeholders to
gain insight into their perceptions of the organisation, gauge
their opinions of the 20ppm discussion and to continue to build
relationships with those stakeholders. It engaged Wright
Communications to conduct a Stakeholder Perception Audit.
The Wright solution
Wright Communications worked with Coeliac New Zealand to
identify the key stakeholders and conducted a Stakeholder
Perception Audit with those stakeholders. The audit included
interviews and written feedback from stakeholders in New Zealand
Wright Communications delivered a comprehensive Stakeholder
Perception Audit Report that outlined top line observations and
recommendations and provided a Stakeholder Matrix that mapped the
The insights gained enabled Coeliac New Zealand to enhance its
relationship with its stakeholders and develop informed messaging,
magazine articles and position statements around the 20ppm
discussion. The findings also informed its stakeholder engagement
strategies and other significant activities.