Providing ecostore with long-term strategic counsel
A series of annual comprehensive communications plans has enabled ecostore to strengthen its reputation as market leader in sustainable consumer products.
After 14 years in operation, ecostore were in 2007 searching for
ways to take their brand to the next level and position its
products as better for the environment and people's health in a
marketplace that was becoming crowded with imitators. The company
was exporting to Australia, United States, Hong Kong, Singapore,
South Korea and Taiwan and needed a sophisticated and long-term
approach to its media relations engagement.
The Wright solution
Wright Communications worked with ecostore to develop a
sustained communications approach, which centred on identifying a
focus for each year and developing and implementing strategic
communications plans annually. We helped the much-loved brand step
up its stakeholder engagement programme, and helped manage risks
and issues, including product recalls. This ran alongside a
media engagement and award entry programme which saw the company
win many influential supporters through trade and other media.
With Wright Communications assistance brand recognition for
ecostore is at an all-time high and the firm's sustainability
credentials are rock solid. ecostore was been named New Zealand's
'Sustainable Business of the Year' at the 2009 NZI Sustainable
Business Network Awards and is a Deloitte Fast 50 company.
Back to Case
ecostore appointed Wright Communications in August 2007 to handle our public relations activity. Nikki Wright and her team impressed us from the start with their professionalism and commitment and they have achieved consistently good exposure for ecostore both in consumer and business media.
Founder and Chief Executive Officer, ecostore