The brief

Wright Communications has partnered Fidelity Life since 2008 and regularly provides corporate communications assistance to the in-house communications manager, chief executive and chairman of the board as required.

The Wright approach

Wright Communications develops an annual communications strategy in consultation with Fidelity Life and then implements selected activities on a monthly basis.  All activities are regularly reviewed and discussed.  This year, Wright Communications promoted Fidelity Life's inaugural Bucket List.  Fidelity Life's senior managers required high-level communications guidance when a hostile takeover bid from an industry competitor. Wright Communications implemented a media plan for business milestones such as senior appointments, and new products, and also provided investor relations support and advice.

Outcome

The inaugural Bucket List achieved wide-ranging mainstream broadcast media coverage on TVNZ's Breakfast and MORE FM's breakfast show.   Fidelity Life is pleased with the consistent and timely advice and support it receives, and continues to be a bedrock client for the consultancy.