Corporate communications for Fidelity Life
A multi-faceted corporate communications strategy helps Fidelity Life’s senior management enhance and protect the listed company’s reputation.
Wright Communications has partnered Fidelity Life since 2008 and
regularly provides corporate communications assistance to the
in-house communications manager, chief executive and chairman of
the board as required.
The Wright solution
Wright Communications develops an annual communications strategy
in consultation with Fidelity Life and then implements selected
activities on a monthly basis. All activities are regularly
reviewed and discussed. This year, Wright Communications
promoted Fidelity Life's inaugural Bucket List. Fidelity
Life's senior managers required high-level communications guidance
when a hostile takeover bid from an industry competitor. Wright
Communications implemented a media plan for business milestones
such as senior appointments, and new products, and also provided
investor relations support and advice.
The inaugural Bucket List achieved wide-ranging mainstream
broadcast media coverage on TVNZ's Breakfast and MORE FM's
breakfast show. Fidelity Life is pleased with the
consistent and timely advice and support it receives, and continues
to be a bedrock client for the consultancy.
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