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Case Studies

World Class coverage for World Class Awards

When Kea wanted maximum media exposure for its prestigious annual awards, Wright Communications delivered.

The brief

Wright Communications has been charged with publicising a number of high profile business award events in recent months and years, including the Kea (Kiwi Expats Abroad) World Class New Zealand Awards (2009, 2010 and 2012), which acknowledges successful New Zealanders on the world stage.

The Wright solution

Each year Wright Communications develops a four-month media relations campaign for Kea, from the initial call for entries through to the awards evening. We proactively target a variety of channels to maximise mainstream media coverage for each category winner, in addition to targeting niche vertical market publications such as science and advertising media.

Client satisfaction

The media campaign is always extremely successful with an average of more than half a million dollars worth of coverage generated in television, radio, online, magazines and newsletters. Individual stories run on the likes of TV One's Close Up, TV3's Firstline, TVNZ's Sunday, National Radio, Newstalk ZB, along with the New Zealand Herald, The Sunday Star Times, The Listener, the covers of NZ Management and Her magazine and more.

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Wright Communications delivered on all fronts and, as a result, we had significantly increased media exposure and greater brand awareness for the Awards amongst the general public. Wright Communications also became an integral part of the strategic planning sessions for the World Class New Zealand programme. We appreciated its team effort behind the well researched strategic initiatives; many of these have been successfully implemented. quote mark leftquote mark right

Sue Sinclair
World Class NZ Programme Manager, Kea New Zealand

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