Case Studies
Quantity and quality for Kwanto
Raising the profile and industry reputation of innovative consultancy Kwanto required an expertly tailored media strategy.
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The brief
Dynamic and contemporary quantity surveying company Kwanto
Limited was established in 2006 and has a strong team of highly
skilled practitioners. The firm engaged Wright Communications to
build its brand and client base, and raise the profile of Kwanto
director James White as an industry thought leader. At the same
time, the client wanted to demystify the profession.
The Wright solution
A six-month tactical media strategy was developed, with the aim
of achieving the client's goals through a mix of influential media
coverage. This included: introducing James White to editors of
target publications in a series of facilitated monthly 'meet and
greets'; producing thought-provoking opinion pieces and negotiating
their placement in key industry magazines; a series of new
appointment releases; and a 'day in the life' article on one of
Kwanto's young guns, explaining the role of a quantity
surveyor.
Client satisfaction
Wright Communications' strategy resulted in compelling opinion
pieces and articles on quantity surveying in leading publications
Construction News, Builders and Contractors,
Building Today, and Progressive Building. James
White featured in HOME New Zealand's special supplement
Building & Renovation Guide - a crucial publication
for the client's residential market. A Kwanto consultant was
prominently profiled in a New Zealand Herald 'My Job'
column, and Kwanto new appointments appeared in the 'movers and
shakers' sections of National Business Review, New
Zealand Herald, The Independent, and Commercial
Property New Zealand.
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Kwanto engaged Wright Communications to help take our business to the next level. We are an enthusiastic team of next generation quantity surveyors and needed to work with people who reflected our core ideals. We feel that Nikki and her team at Wright Communications have gone the extra mile for us, we are constantly surprised with their ability to recognise opportunities that are relevant to us and could have a business benefit. Their professional approach is carefully balanced with personal attentiveness which has made us feel like an extension of their team. 
James White
Director, Kwanto