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Case Studies

Quantity and quality for Kwanto

Raising the profile and industry reputation of innovative consultancy Kwanto required an expertly tailored media strategy.

The brief

Dynamic and contemporary quantity surveying company Kwanto Limited was established in 2006 and has a strong team of highly skilled practitioners. The firm engaged Wright Communications to build its brand and client base, and raise the profile of Kwanto director James White as an industry thought leader. At the same time, the client wanted to demystify the profession.

The Wright solution

A six-month tactical media strategy was developed, with the aim of achieving the client's goals through a mix of influential media coverage. This included: introducing James White to editors of target publications in a series of facilitated monthly 'meet and greets'; producing thought-provoking opinion pieces and negotiating their placement in key industry magazines; a series of new appointment releases; and a 'day in the life' article on one of Kwanto's young guns, explaining the role of a quantity surveyor.

Client satisfaction

Wright Communications' strategy resulted in compelling opinion pieces and articles on quantity surveying in leading publications Construction News, Builders and Contractors, Building Today, and Progressive Building. James White featured in HOME New Zealand's special supplement Building & Renovation Guide - a crucial publication for the client's residential market. A Kwanto consultant was prominently profiled in a New Zealand Herald 'My Job' column, and Kwanto new appointments appeared in the 'movers and shakers' sections of National Business Review, New Zealand Herald, The Independent, and Commercial Property New Zealand.

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Kwanto engaged Wright Communications to help take our business to the next level. We are an enthusiastic team of next generation quantity surveyors and needed to work with people who reflected our core ideals. We feel that Nikki and her team at Wright Communications have gone the extra mile for us, we are constantly surprised with their ability to recognise opportunities that are relevant to us and could have a business benefit. Their professional approach is carefully balanced with personal attentiveness which has made us feel like an extension of their team. quote mark leftquote mark right

James White
Director, Kwanto

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