LinkedIn Lawyers grateful for digital handup from Wright Communications
James & Wells is a leading New Zealand intellectual property
firm. With experts in both New Zealand and international law
on staff, and prospective clients all over the world, the company
was keen to increase its online profile through a range of
business-to-business social media sites
The Wright solution
Wright Communications digital expert Amanda Nodder was assigned
to the task of building James & Wells a comprehensive social
media presence, then training social media 'champions' across the
organisation to maintain and build on that presence.
Amanda immediately devised a training solution for the firm's
marketing people, involving a training manual and induction session
that would introduce the troops to the competitive advantage
offered by Facebook, Twitter and LinkedIn.
Amanda worked intensively with a group of around a dozen James
& Wells solicitors and support staff who were nominated as
social media "champions", helping them create strategies to
maximise their presence on each site. These strategies
included deciding what information to publish and how to keep it
current, establishing thought leadership, and using the sites to
scout business and personnel opportunities.
While Amanda was intensively involved in the first stage of
establishing the sites and training staff in their use, she was
eventually able to step back and allow James & Wells to run
with her ideas.
James & Wells marketing manager Jacinta Clark was thrilled
with Amanda's work for the firm, in particular the way everyone at
the law firm was able to seamlessly incorporate what Amanda had
taught them once training was over.
"Amanda's practical 'nuts and bolts' approach was invaluable,
especially sharing her clients best practice tips to ensure our
successful Go Live social media launch," she says. "We really
like Wright Communications partnering approach and their team's
ability to offer this extra service line and expertise . This
augments their proactive PR and communications services which we
continue to value and use on a monthly retainer basis."
Wright Communications’ Digital Manager, Amanda Nodder, helped us develop a social media implementation plan and provide practical staff training on effective use of things like Linkedin and Twitter – and her “nuts and bolts” approach has been invaluable. We really like Wright’s partnering approach and their team’s ability to offer this extra service line and expertise . This augments their proactive PR and communications services which we continue to value and use on a monthly retainer basis.