New River Green 50 List - Launching the Green 50 List
Making a splash with NZ’s first list of ‘green’ companies making the most money improving the environment
Wright Communications was charged with publicising the New River
Green 50 List, New Zealand's first ever definitive list of
companies making the most money improving the environment.
The Wright solution
Wright Communications secured coverage about the list several
months in advance of its launch in the NZ Herald. In
addition, exclusive front page feature was secured in the NZ
Herald's Business Herald supplement on the day of the launch,
with a preview on the front page of the newspaper, and a full
splash on the supplement cover, with several pages of coverage
inside. More coverage was then sought in other media across the
The media campaign was extremely successful with extensive
nationwide coverage. In addition, the client was approached by
potential investors from Silicon Valley in the United States, who
saw the coverage online and are interested in investing in New
Zealand's successful green businesses.
I’ve found Wright Communications outstanding to deal with. They are great at their job, having secured us extensive nationwide publicity for our project. They are strategic in their thinking and nice people to do business with. I recommended them to one of my clients, and no surprise to me; they quickly got similar excellent results.
Managing Director, New River