TravelSIM

Media relationships generated sales for TravelSIM as it launched in the New Zealand consumer market

The brief

TravelSIM was a product with a good track record in Australia and Europe, but unknown in New Zealand. The company engaged Wright Communications to launch its product, a pre-paid mobile phone sim card offering very low global roaming charges, in the consumer market.

The Wright solution

Wright Communications identified key business, technology, travel and consumer media to educate about the need for the product in the New Zealand marketplace. A tailored media strategy detailed ongoing announcements on TravelSIM as it partnered with retailers and continued to grow its market share.

Client satisfaction

Wright Communications secured an interview for the chief executive of TravelSIM NZ, James Currah, on TV3 News. Articles were also published in The Dominion Post, Waikato Times, Nelson Mail, Sunday Star-Times and The National Business Review. Key travel trade publications also published articles including Travel Memo, Travel Today and e-Travel Blackboard. Wright Communications also gained product placement in key consumer magazines including KiaOra, Good Health, NZ Corporate Traveller and  Let's Travel, plus weekend newspaper supplements Herald on Sunday's Detours, Sunday Star-Times's Escape and Sunday magazine.

"Wright Communications is helping us launch TravelSIM in the New Zealand market and the media coverage is assisting with securing distribution channels as well as stimulating consumer uptake.  Every time they secure media coverage on the back of one of their media releases we have more customers coming into store specifically asking for our product."

James Currah, chief executive of TravelSIM New Zealand