Merger & acquisition communications
Urgent Couriers announces its bigger, faster presence
Cornerstone Wright Communications client, Urgent Couriers,
prepared carefully for every aspect of its acquisition of rival
freight business Inter City Couriers. In times of corporate M&A
activity, many stakeholders, especially employees and customers,
may not consider such an acquisition to be unmitigated good news.
People are naturally change-averse, and may be worried for their
jobs, or be concerned that their job descriptions or day-to-day
business operations may change.
The Wright solution
Wright Communications provided valuable counsel on what Urgent
Couriers should say to staff (new and current), customers,
government officials and the media, and also how and when to say
it. At a safe margin after key stakeholders were communicated with,
Wright Communications helped carefully craft media materials and
prepare the client for a public announcement.
Media coverage of the acquisition focused on the benefits to
customers and the advanced technology Urgent Couriers would bring
to the trucking arm of Inter City Couriers. Founder Steve Bonnici
gave interviews to Radio New Zealand and TVNZ's AMP
Business; coverage was also achieved in outlets such as The
National Business Review, Otago Daily Times,
Newstalk ZB and Business to Business's e-newsletter.