Strategy delivers on time for Urgent Couriers

Raising the industry leader in sustainability’s profile among key customers requires expert media relations.

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The brief

Urgent Couriers has been on a sustainability journey since the late 1990s, and in 2007 became the first transport company in New Zealand to become carbon neutral as part of Landcare Research's carboNZero programme. Managing Director Steve Bonnici brought in Wright Communications to assist in his goal of further increasing market share by raising Urgent Couriers' business to business profile and positioning it as the industry leader in sustainability.

The Wright Solution

A comprehensive communications plan was developed to connect with Urgent Couriers' key audiences - this included a flexible media plan involving media releases and liaison with specialist publications and mainstream media, and effective stakeholder communications. In addition, Wright Communications' expertise in global best-practise sustainability reporting assisted Urgent Couriers' issue a transparent triple-bottom-line report about its economic, social and environmental impacts in 2009. Wright Communications has also subsequently worked with Urgent to produce a snapshot sustainability 'scorecard', and used its writing expertise to help Urgent Couriers craft sustainability award entries.

Client satisfaction

From winning an award for its 2009 Sustainability Report at the prestigious Association of Chartered Certified Accountants (ACCA) annual awards, to gaining credible coverage of Urgent Couriers' CR initiatives, Wright Communications has effectively raised the company's profile among its crucial business to business audience.

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