By Wright Communications - 19 December 2011
Colmar Brunton’s ‘Great Kiwi Christmas’ survey reveals the majority of Kiwis know exactly what they want this Christmas and how they intend to spend the festive season.
The online survey of 1060 kiwis found that most (61%) are
spending Christmas just where they want to, with the majority
spending Christmas at home (48%) or with relatives in New Zealand
(53%). This doesn't come as a surprise considering 76% of Kiwis
would prefer a sunny Christmas, rather than sneak off for a
Northern Hemisphere white Christmas.
For many of us Christmas is about getting together with family
and friends (84%). Christmas is one of those rare occasions when
even workaholics relax and this is evident in the survey results
with 72% of Kiwis stating they won't be checking their work emails
on Christmas Day ( although sadly, 28% of us will be!).
December appears to be the time when we really get into the
spirit and is when 61% of us think shops should put up their
Christmas decorations. The majority of Kiwis started Christmas
shopping in November (24%) and December (32%). Some of us got in
early with 13% of the more organized Kiwis doing their shopping
before September. Most of us will be shopping for gifts for family
and friends, with only a minority (8%) not buying presents at
all.
While we are splashing out on friends and family, it appears we
aren't so generous with Santa. The majority of households (71%) are
not leaving any presents or snacks out for Santa on Christmas Eve.
For those of us who do treat Mr Claus, the most popular items left
out for him are a mince pie and beer, milk and biscuits or carrots
for the reindeer.
So, what do we want for Christmas? Men and women both want good
times with family and friends and time out to relax and unwind.
Perfume, jewelry, cosmetics, clothes and shoes were some of the top
gift choices for women, while electronic gadgets (cell phone,
computer, laptop) and cash or vouchers were some of the men's pick
of gifts they would like to receive.
When it comes to cooking mums across the country will be in
charge of preparing the Christmas spread (38%), followed by in-laws
or extended family (27%) and dads (14%).
And when it's time to open presents, most of us will be sitting
around a Christmas tree of the artificial kind with 71% of those
investing in a Christmas tree opting for the fake
option.
ENDS