Services

Securing premium media exposure open close

Exceptional ability to raise clients' profiles through credible media coverage.

Whether it be newspapers, lifestyle or trade magazines, television, radio, or the new phenomenon of social media, Wright Communications is an expert at achieving exceptional proactive media coverage for its clients. Enviable media contacts and an ability to think outside the square allow Wright consultants to devise and implement the correct media strategy for any situation:

major product, milestone, or corporate reputation announcements
new staff appointments
opinion editorials
executive profiles in business media
event publicity.

Wright Communications produces expertly crafted, hard-hitting, media releases in consultation with clients. The crucial next phase is where Wright Communications has earned its reputation - its consultants make personal contact with journalists to ensure clients' stories are top of mind amid a daily plethora of news releases. Wright Communications provides professional liaison between clients and reporters. Consultants can arrange one-to-one meetings to build trusted media relationships. This commitment and standard of excellence ensures every media coverage opportunity is explored. A full media monitoring service allows clients to assess results achieved. In addition, we offer media training for TV, radio and print interviews. We can cater for one-on-one training or for groups of up to four.

Corporate communications open close

Effective communication with all external and internal stakeholders comes from having the right planning and systems in place.

Wright Communications works with its clients to develop effective public relations strategies for each part of the organisation, which includes comprehensive analysis of objectives, risks and mitigation, audiences, and step by step implementation to achieve the desired results. This is coupled with a strategic messaging programme that reflects the long term goals of the organisation and positions a corporate vision and strategy.

We provide counsel on complex investor and industrial relations issues, developing strategic communications programmes designed to deliver the best outcomes for our clients. These include share market listed companies, international organisations, private firms and non-government and not-for-profit organisations.

Wright Communications assists clients facing public inquiries or litigation, corporate downsizing, board changes, senior executive appointments and departures and reputation issues. We also advise on media issues relating to government relations and regulatory matters.

Wright Communications is expert at framing corporate milestones such as new business wins, awards and anniversaries as positive news for internal and external stakeholders, including media.

We can also offer report (annual and sustainability) and speech writing expertise, along with effective media training and CEO communications.

Expert issues and crisis management open close

When your organisation's reputation is at stake, Wright Communications will answer the call 24/7.

When an unexpected issue occurs and the media comes calling, Wright Communications will swing into action to help a client manage journalists and get its messages across in a planned and effective way.

From crucial early advice and strategic counsel to urgent media training for spokespeople, the development of key messages and timely media statements, and co-ordinating interviews, Wright Communications has the experience and expertise on hand to deal with any client issues in a professional way to prevent the situation escalating into a full-blown crisis.

Calm under pressure, and able to produce accurate work quickly, Wright Communications' consultants help clients deal with issues and protect their brand.

We're objective and make ourselves available to counsel our clients in confidence as and when required.

Whether providing a one-on-one briefing to senior executives before fronting a high profile issue or talking through various scenarios and outcomes with members of the communications team - we can efficiently nut out complex considerations on the phone or in person.

CR and sustainability communications open close

CR is about challenging our clients to do the right thing and earn an enviable reputation in the process.

It is increasingly important for businesses to demonstrate and report on their corporate responsibility initiatives - Wright Communications' specialist expertise in CR is in demand.

As conscious consumers assess products like never before, and businesses increasingly examine their suppliers and partners' corporate responsibility credentials, effective communication becomes a critical factor in business success.

Wright Communications has years of experience in producing clients' sustainability reports to global best practise standards, and challenging clients to increase their corporate responsibility. Because sustainability has been a bedrock philosophy since the firm's inception, clients know Wright Communications walks the walk alongside them.

We can work with clients at any stage of the CR journey including:

CR strategy development
CR communications - internal buy-in or external engagement
Setting up forums for ongoing stakeholder relationships
Writing policies, charters and codes of conduct
Developing departmental plans
Conducting stakeholder audits to analyse current perceptions
CR workshops to assist with educating / engaging key internal stakeholders
Leveraging our clients' CR success.

Wright Communications has produced award-winning Sustainability Reports for NIWA; produced Ricoh's inaugural Sustainability Report in 2008 and its follow-up 2009 report; and a report for Urgent Couriers, which was recognised at the ACCA Australia and New Zealand Sustainability Reporting Awards 2008.

We can provide knowledgeable assistance and guidance through the development of your Sustainability Report:

Help you plan, develop and write your sustainability report using the gold standard international framework Global Reporting Initiative (GRI) G3 Guidelines
Carry out an expert review of your report and provide advice on coverage of material issues
Conduct a gap analysis against international reporting frameworks such as the GRI and provide advice on GRI application levels
Help you prepare for assurance
Establish data collection systems and manage information gathering
Facilitate stakeholder engagement to determine materiality of issues for reporting
Carry out a stakeholder review to help improve your next report.

We have also assisted ecostore and Villa Maria with the development of their inaugural reports.

Consumer product and marketing communications open close

Expertise at promoting your product to the right potential customers.

Whether it be devising competitions, launch events, giveaways, editorial reviews, media product placement, or nationwide media partnerships, Wright Communications employs a range of communications strategies which result in increased consumer awareness of clients' new products.